What is the branding process and what does it look like? To start, it is important to note that not all branding processes are the same. Every process can vary at certain steps. This can be influenced by what the brand is, where they are starting off and what their goals are. However, in this blog post, we are identifying some of the most common and vital steps EVERY brand should include in their branding process.
Evaluate Your Current Brand Status
Before you do anything, it’s important to evaluate where you currently stand. Whether it’s logos, overall messaging or color palettes, this is the time where you determine what direction you’d like to see your brand go. Once this is established, create a timeline that reflects the brand goals you are looking to achieve.
Analyze Your Market
Now that your branding goals are identified, it’s time to dive into your industry market research. Whether you are coming from a design or strategy perspective, it is important to understand the environment your brand is entering. Learning from another company’s experience could provide valuable insight into how your brand will be received.
Define and Develop Your Brand
Start developing your brand’s identity by defining what it stands for and what makes it unique. Acknowledging your brand’s benefits is important so it can be portrayed in messaging, logos and other design elements.
Launch Your Brand
Now that all the elements have been executed, launch your brand! There are a number of ways to publicly share your new brand. Social media advertising is one of the most common and efficient ways to share your brand with the masses.
Monitor, Monitor, Monitor
Once your brand has launched, make sure you continue to monitor its progression. Always be open to evaluating your brand to keep it fresh and relevant to your audience. Brands should always be looking to evolve while still keeping its core foundation.