No matter the brand or industry, content calendars play a key role in the success of any marketing strategy. To truly maximize the effect of the content being shared, planning in advance is a great place to start. Before you start creating your own content calendar, here are some helpful tips to incorporate.
Identify Popular Posts
As you start gathering content to include in your brand’s content calendar, ask yourself what past posts have resonated the most with your audience? This requires a little research. We recommend digging through your analytics on Instagram and Facebook to see what posts have been the most effective. A few key metrics to consider include, reach, likes, and engagement.
Focus on Consistency
Incorporate some consistency in your content calendar. form a consistent plan. For example, set time aside at the end of every month to review the content you published during the previous month. Use the insight to develop a content strategy for the next month and schedule everything in advance. Other things to consider during your content calendar strategy meeting for the month include ad budget, the target audience for the month (location, season, interests). Maintaining this kind of consistency helps you stay organized in the future.
Once you have done your research, figured what days work best for your posts. Don’t feel like your calendar needs to be overly detailed. Sometimes it’s best to keep things simple and just and schedule your content for those days and times. Once you’ve started your calendar; keep up your efforts! Preplanning everything keeps your schedule under control. We suggest starting off with a simple calendar (as mentioned above). As you progress and become more comfortable with the basics, you can begin to explore new templates and planning tools like CoSchedule, Hootsuite, or Buffer. Personally, we like using HeyOrca. HeyOrca has been a great tool that’s allowed us to work closely with our entire team. It is designed perfectly for social media teams who rely heavily on collaboration and approvals to streamline content developement. It consolitadates everything you need in one spot, which is ideal in terms of organization.