As 2020 comes to a close, many are looking towards the future. That’s why we are dedicating an entire blog post to the top Facebook and Instagram trends to follow in 2021. Oberlo came out with these predictions last month and we think they’ll come in handy as you plan your social media marketing strategy for the new year.
Facebook Video Marketing
Videos are still consumers’ favorite way to experience content and it is predicted that this popularity will continue to rise in 2021. The overall percentage of video content for Facebook in Q3 2020 rose 2.6 percent from the previous year to 28.8 percent (Socialbakers, 2020).
Following images, which form 70 percent of all Facebook content, videos have become the second most popular type of post on the social media platform. They currently makeup 17 percent of all content on Facebook, beating links, and status updates.
IG Stories is another trend featured on this list because of their effect on influencer marketing. According to Tribe Dynamics, stories have become a key aspect of influencer marketing, with nearly eight out of ten (78 percent) brands saying that Instagram Stories has had a massive impact on influencers’ content about their brand. All signs point to this continuing in 2021.
Instagram Reels are predicted to rise in popularity as we enter the new year. Instagram Reels, which allows users to create and edit short, 15-second videos, officially launched in August 2020 and is available in 50 countries. With Tik Tok’s future up in the air in a number of countries, many will be turning to Reels for the same content experience.
AR on Facebook
The current AR and VR market is predicted to hit $18.8 billion in 2020 so Facebook’s Spark AR studio will continue to be immensely popular among its users in the new year. Currently, nearly half a million creators from as many as 190 countries have used it to create and publish over 1.2 million AR effects on Facebook and Instagram (Spark AR, 2020).
Facebook News Feed Ads
Running ads on Facebook has always been popular but it is predicted that Facebook news feed ads will be the primary focus in 2021. In Q3 2020, Facebook’s news feed received 58.2 percent of relative ad spend by businesses, more than its video feeds and instream video (Socialbakers, 2020).