Paid media is a great way to reach potential customers on the platforms no matter what the industry. People of all ages are using these platforms daily to connect with friends, family and also search for products and services. Traditional media is slowly trending downward in popularity and effectiveness, while not allowing you to track the ROI of your ad spend. With pay-per-click and social media marketing you can target new customers with pinpoint accuracy for much less than you'd pay for newspaper ads or any print related material.