Retargeting (also known as remarketing) is a form of online advertising that targets consumers based on a recent action they've taken. These actions include visiting a website, watching a video, viewing or clicking a link in an email and much more. By showing a consumer an ad right after they've viewed something you increase the likelihood that they'll convert to a customer since they've already showed an interest in what you offer.
We will help you get your initial tracking pixels setup on your website and emails and work with you to determine the best criteria to use to trigger an ad. We'll then get those ads setup with the best graphics, copy and calls to action to get visitors to click your ad. Your account manager will send reports and suggestions to better optimize your campaigns and implement any changes needed to increase conversions.