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September Social Media Round Up

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If one thing is consistent it’s the fact that social media is forever evolving. The month of September has been busy with the addition of new features across all platforms and the month is only halfway over. In this post we are breaking down some of the top platform updates and how they can potentially affect your social media usage. 

Instagram Adds New ‘Map Search’ Feature 

This month, Instagram is testing a new feature in Australia and New Zealand. The new feature is called ‘Map Search’ and helps users find businesses and other places of interest on an in-app map. The feature will provide information on each business featured, as well as posts that include the location. Users will be prompted to click on the Instagram map icon which is located at the top right of the discover tab. With the removal of Location Stories last year, this new feature may help users better explore what’s around them and for businesses to gain more exposure. 

TikTok Adds New Mental Health Resources 

TikTok has shared a new set of resources to help users who are struggling with mental health. According to the platform: “While we don’t allow content that promotes, glorifies or normalizes suicide, self-harm or eating disorders, we do support people who choose to share their experiences to raise awareness, and help others who might be struggling and find support among our community. To better facilitate such, we’ve developed new well-being guides to support people who choose to share their personal experiences, with the guidance of the International Association for Suicide Prevention, Crisis Text Line, Live For Tomorrow, Samaritans of Singapore and Samaritans (UK).” The new guidelines available in TikTok’s Safety Center, provide users with tips on how they can communicate their experiences and engage with others who may be struggling. 

Facebook Debuts New Smart Glasses 

In a partnership with Ray Ban, Facebook has developed their first Smart Glasses. Known as Ray Ban ‘Stories’, these glasses come across as fashionable and functional. Facebook’s multi-camera hub in the glasses allows users to record what’s happening around them. A microphone and speaker have also been added, along with built-in storage. As of now, users can save up to 30 videos or 500 photos to the device. You can purchase Ray Ban Stories today for $299 online or at any Ray Ban store in the US, Ireland, Canada, UK, Italy and Australia. 

To keep up with the latest social media news and trends, visit our other Mule Media blog posts.