We can help you reach more customers by advertising on search engines with Search Engine Marketing (SEM). Pay-Per-Click (PPC) or Cost-Per-Click (CPC) ads are a very effective way to reach new customers and allow you to only pay when someone clicks on your ad. This will guarantee you traffic from your target demographic OR you don’t spend a dime.
Your account manager will work with you to set up your campaign, determine which keywords you should advertise for and what your monthly budget should be. We’ll continually add, modify and remove keywords as needed and update bids to ensure your ads are being served to those who will click on them. You’ll also get monthly performance reports to show you how well your campaigns are doing, which keywords / ads are performing the best and budget recommendations to ensure you’re not missing out on any potential business.
Retargeting (also known as remarketing) is a form of online advertising that targets consumers based on a recent action they’ve taken. These actions include visiting a website, watching a video, viewing or clicking a link in an email and much more. By showing a consumer an ad right after they’ve viewed something you increase the likelihood that they’ll convert to a customer since they’ve already shown an interest in what you have to offer.
We will help you get your initial tracking pixels setup on your website/ emails and will work with you to determine the best criteria to use to trigger an ad. We’ll then get those ads setup with the best graphics, copy and calls to action to get visitors to click your ad. Your account manager will send reports and suggestions to better optimize your campaigns and implement any changes needed to increase conversions.