Paid Media

Paid media is a great way to reach potential customers on the platforms no matter what the industry.

People of all ages are using these platforms daily to connect with friends, family and also search for products and services. Traditional media is slowly trending downward in popularity and effectiveness, while not allowing you to track the ROI of your ad spend. With pay-per-click and social media marketing you can target new customers with pinpoint accuracy for much less than you’d pay for newspaper ads or any print related material.

ppc-mgmt

PPC Management

Be seen by customers the very moment they search for what you offer.

We can help you reach more customers by advertising on search engines with Search Engine Marketing (SEM). Pay-Per-Click (PPC) or Cost-Per-Click (CPC) ads are a very effective way to reach new customers and allow you to only pay when someone clicks on your ad. This will guarantee you traffic from your target demographic OR you don’t spend a dime.

Your account manager will work with you to set up your campaign, determine which keywords you should advertise for and what your monthly budget should be. We’ll continually add, modify and remove keywords as needed and update bids to ensure your ads are being served to those who will click on them. You’ll also get monthly performance reports to show you how well your campaigns are doing, which keywords / ads are performing the best and budget recommendations to ensure you’re not missing out on any potential business.

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social-advertising

Social Advertising

Let us help you reach over 1 billion people with pinpoint accuracy.

Advertising on Facebook is a great way to reach your customers for an affordable cost. Who’s on Facebook? Everyone. (Legally, kids can sign up when they’re 13 years old and I’m pretty sure max is my Nana who’s 86 and active daily.) With Facebook ads you aren’t on a rooftop screaming hoping and hoping your customers hear you. You have pinpoint accuracy based on people’s likes, interests and activity on the site. This allows you to target your customers via a platform they use daily for much cheaper than traditional advertising. You can target a broad audience such as 18-34 year olds in Boston or a more defined audience such as 18-34 year olds in Boston who like hockey and golf. We can help you determine the best course of action based on who your target audience is.

Not only are the targeting options unbelievably specific, the types of ads you can run are also extensive. Whether you’re running Facebook ads, Instagram ads or Snapchat ads you can use text, video, photo or custom post types such as photo carousel, sponsored posts and much more.

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retargeting

Retargeting

Advertise to people who have recently visited your website.

Retargeting (also known as remarketing) is a form of online advertising that targets consumers based on a recent action they’ve taken. These actions include visiting a website, watching a video, viewing or clicking a link in an email and much more. By showing a consumer an ad right after they’ve viewed something you increase the likelihood that they’ll convert to a customer since they’ve already shown an interest in what you have to offer.

We will help you get your initial tracking pixels setup on your website/ emails and will work with you to determine the best criteria to use to trigger an ad. We’ll then get those ads setup with the best graphics, copy and calls to action to get visitors to click your ad. Your account manager will send reports and suggestions to better optimize your campaigns and implement any changes needed to increase conversions.

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