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Social Media Terms You Need To Know

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Digital marketing can be overwhelming, especially when you have little to no experience. At Mule Media, our goal is to help every business no matter the industry, create an effective digital presence. The following is a list of helpful terms that will pop out throughout your time promoting your brand online. 

Organic Reach

Organic Reach is the number of unique users who find and view your content without the help of paid promotion.

Insights

Insights vary depending on the social media platform but in general, it is a section of statistics that helps you learn about your audience, your content, and how it’s performing.

Paid Reach

Paid Reach is the number of unique users who find and view your content thanks to the help of sponsored promotion. 

Clickthrough Rate

CTR is a metric that represents the number of times a user clickthrough a post divided by the total number of impressions the content has. 

Engagement Rate

Engagement Rate is a metric that describes the amount of interaction social media content generates- likes, comments, shares.