Far too many people think if their social media profile has thousands of followers they're running a successful social media campaign. This just isn't true. There are a number of KPI's (key performance indicators) you should be looking at to make sure your campaign is performing well. We will help you better understand the basic KPI's and also the more in-depth ones for your company that you should be paying attention to.
In addition to general analytics we'll also setup goal / conversion tracking to determine the ROI of your social channels. When these are setup correctly you can track to the penny how much money you're making from posts, shares and social ads. This will help to determine which channels you should focus your efforts on most and if any paid media is generating a positive return.