STRATEGY

Overall Strategy

Behind every successful campaign is a well-thought-out strategy.

The old adage "throw it against the wall and see what sticks" is not the correct way to run a marketing campaign. For starters, with so much data out there around user behavior, industry specific case studies, etc. it's a waste of time for both you and your followers to post content that doesn't add any value. Even worse, if you're taking this approach with paid media you're just flushing your money down the toilet.

By working with one of our Account Strategists you can ensure that the game plan we put together for you will deliver results and we wont waste a penny doing it. Whenever we start with a new campaign we do a deep dive into the industry, your current campaigns, your competitors campaigns and any other data or information you have so we can see the full picture before we start on any planning.

Once we have all of that information digested we'll put together a custom tailored strategy for your campaign. We'll let you know which social media networks you should focus on, if you should be running Facebook Ads vs. Google Ads, if you need any video content to promote your campaign, and any other recommendations we have based on our research. We'll package this up in an easy to follow Digital Marketing Strategy document for you to either execute yourself or if it's in your budget hire us to hit a home run with.